Mirro17 1203

This is Pelly Group

Products and brands

1. Slidingdoors, Mirro

2. Wall mounted storage solutions, Pelly System

3. Room dividers, Mirro

4. Tabletops, LG Collection

5. Window sills, LG Collection

6. Worktops and splash panels, LG Collection

Pellygroup Hemmet3

"Our business idea and values is important for us. They are the foundation for our daily work, from how we develop our products to how we collaborate with costumers, suppliers and coworkers.
Sara Berglund, CEO

Our ambition and business idea

We develop and produce storage and interior solutions to all rooms in your home so as the kitchen, bedroom, and laundry room. 

"Our business idea and values is important for us. They are the foundation for our daily work, from how we develop our products to how we collaborate with costumers, suppliers and coworkers.
Sara Berglund, CEO

Our ambition is to become a little better each day through the hole value chain to the end costumers. The products are based on Swedish design tradition which combines simplicity and clean lines with function and quality.
Our technique of production is competitive due to development and production works close together to create really good products to low costs.

We gladly work together in an open dialog with you as a costumer.

Every of our coworker shall be heard and taken seriously in all cases. Our workplace is characterized of an open and honest dialog with respect for eachother.


Segulah is a Nordic private equity firm focusing on buyouts of medium-sized companies in the Nordic region. For more than two decades, Segulah has developed companies in close cooperation with skilled business leaders and industrial experts. The goal is that the companies should reach a position from where they can prosper long after Segulah’s three to eight year holding period.

Segulah’s investments are conducted in companies with underlying growth driven by three themes: Modernisation & Automation of Industry, Digital Business Efficiency and Smart Urbanisation & Infrastructure Renewal. To succeed, Segulah contributes capital, structure, experience and knowledge. Focus is on three industries where Segulah has a long history and strong network of industrial advisers: B2B Services, Manufacturing & Industrial Goods and IT/Technology.

In total Segulah has raised approximately SEK 11 Billion of capital to five funds. The capital in the Segulah funds are primarily raised from international pension funds, endowments and private family offices. 

Bertil Antonsson starts fencing factory in Hillerstorp.

Bertil Antonsson starts the company AB Järnarmatur.

The manufacture of lampshade frames, flexible metal hose and household utensils is gaining momentum.

AB Järnarmatur starts to manufacture interiors for cabinets,

kitchen carousels for cabinets and wire baskets for kitchens. The company will be one of the first companies in Europe to invest in a powder coating plant.

AB Järnarmatur acquires Pelly in Falkenberg

and later changes its name to Pelly Industri. The name Pelly comes from the company that brothers PElle and BiLLY Göransson started in Falkenberg.

”Back Line”

an automated manufacturing line for wire baskets is completed. In the line, a wardrobe basket "Pelly Bac" is manufactured with the patented round corner.

Mirro AB and Pelly System are acquired.

Mirro started production of custom sliding doors and wardrobe fittings in 1996.

A virtually fully automated manufacturing line with integrated paintwork is completed.

The Antony wire basket starts to be manufactured for IKEA.

UAB Pelly Baltic is established in Kaunas, Lithuania.

Pelly develops a carousel with the bottom of chipboard.

Pelly Components is created.

The first Mesh basket is manufactured

an interesting alternative to wire baskets. Pelly Intressenter was sold to Fourier Transform.

Acquisitionof the company LG Collection AB

LG Collection was founded in 1972 as a family-owned company.

Pelly Intressenter AB changes its name to Pelly Group AB.

The name better reflects the parent company's operations.

Pelly Group is bought by Segulah.

Production moves from Hillerstorp to Nässjö.

The wooden carousel consists of 9 interconnected and collaborative machine units. Now all production in Sweden takes place under the same roof – in the modern and fine factory in Nässjö.

Pelly Group, headquartered in Jönköping, continues its development journey.

and offers innovative storage solutions for kitchen, wardrobe and storage in the different rooms of the home. We work B2B through our Industry, Projects and Retail segments. Pelly Group includes the companies Pelly Components AB, UAB Pelly Baltic, Mirro AB and LG Collection AB. Production takes place in our own factories in Sweden and Lithuania. The Group's companies together form one of the leading suppliers of storage solutions in the Nordic region and export to over 50 countries globally. Pelly Group is owned by Segulah.